Importance of Images and Videos for Brands!

Importance of Images and Videos for Brands!

Why videos and photography are important for branding?!

As we know a picture and a video are alternative ways that we can tell more than a thousand words just with a look, which can take a couple of seconds. This is the low key of it because nowadays people are very busy and they are constantly running out of time. 

Time is the most precious thing that an online user can have and can give to us. So, be cautious with your first impressions, because you won't have a second chance. 

Let see what photography and video can do for your campaigns: 

  1. You can use images and videos to inform people about your brand. 
  2. They can learn about your style, vision, mission and values.
  3. Images and videos can build an experience which will relate users to your brand!
  4. Visual media can be used to get people and users to connect emotionally with your brand!
  5. Images and videos are visually attractive and can generate more views. They. can boost your engagement.
  6. You can utilise images and videos on different social media platforms to make a better reach and engage in improved traffic. 

These visual ways to communicate can embrace your brand and generate a strong relationship with your followers because they will be more likely to show interest in them. Also, they are potentially great sharing tools. 

We must be aware that the material and content we would like to put out has the effort put into it, as we said all these small details matter and together you will be able to tell the brand story!


Here at Digital Locker, we make sure that our clients have the best experience, guidance and knowledge that we can provide.

Our team have years of experience between them and can deliver the best results for YOU, Your Business and Your Brand!

All you need to do is check out what we have to offer on our website or by simply emailing us at

DL Team


This blog has been created by Andrea Iglesias!

(DL Marketing & Social Media Associate)

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