This perfectly captures the Herculean challenge of modern marketing

On the surface, this cartoon last week from Tom Fishburne, the talented Marketoonist, seems to be poking fun at the different “chief” titles that marketers and marketing-ish executives use. Ha ha, us mad marketing people and our zany titles du jour. But my reaction was: this is exactly why marketing is so challenging today. No,…

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The free MarTech Expo+ Pass: 40+ presentations and 70+ martech vendors

You’ve already read about the incredible line-up we have for paid all-access attendees at the upcoming MarTech conference, September 16-18 in Boston. (If you haven’t, check it out — you won’t believe all the top industry experts and leading brand practitioners who will be sharing their wisdom and experience in our keynotes and educational editorial…

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Is martech in the trough of disillusionment? I hope so

You’re familiar with Gartner’s iconic hype cycle, right? Pretty much every technology follows the same pattern of unrealistic hype in its early stages, followed by a crash of disappointment when those lofty aspirations fail to materialize. But then it steadily climbs up the “slope of enlightenment,” where reality and reasonable expectations eventually converge. I’ve heard…

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Video recreation of my MarTech opening keynote: Platform Marketing

We had a fantastic MarTech event this week. Huge thanks to everyone who contributed and participated in it. My keynote was “Platforming Marketing” — how the next stage of martech maturity is about applying platform principles in marketing to empower your entire organization to leverage martech capabilities in their work. While we did not record…

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Agile Is Marketing, Matt LeMay’s excellent MarTech keynote

One of our keynote speakers at last week’s MarTech conference in Boston was Matt LeMay, author of the excellent book Agile for Everybody and partner at Sudden Compass. After my opening keynote (reenacted here), Matt presented a fantastic, 20-minute talk: Agile Is Marketing. And because Matt arranged for a videographer to capture his presentation —…

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Rock Band 4 can’t save a struggling Mad Catz

Mad Catz was counting on these plastic instruments to save its business. They didn’t. Things are looking mighty grim for long-lived gaming accessory maker Mad Catz this week, the company perhaps best known for making those cheap off-brand controllers you forced your younger sibling to use. Despite seeing significant sales from a publishing deal for…

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Cyber attacks hit two thirds of UK firms in 2015, says government

(credit: Norse) Two thirds of UK firms have detected security breaches on their systems over the past year, according to the latest government figures. Staggeringly, a quarter of those companies—which employ more than 250 workers—were hit by a breach at least once a month. On Sunday, the government released its so-called Cyber Security Breaches Survey…

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HTC separates successful VR sales from struggling smartphone side

The SteamVR-powered Vive headset is the most exciting thing that struggling handset maker HTC has had going for its brand in years. HTC seems to realize this at some level because it’s now separating its virtual reality business into a wholly owned subsidiary. The new HTC Vive Tech Corporation will be somewhat separated from the struggles facing…

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Nintendo is running low on time to show NX to the public

(credit: Aurich / Getty) Usually, when a new game console is nine months away from launch, the console maker has already softened the ground for the upcoming debut with trade show announcements, hints at exclusive games, and at least some public discussion of its technical specifications. Yet Nintendo’s NX is currently nine months away from…

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